Chan Xin Yean (0377851)

20/04/2026 - 13/05/2026 (Week 1 - Week 4) Chan Xin Yean, 0377851 Video and Sound Production Lectures Week 1 Types of Camera Shot Sizes Extreme Wide Shots (ELS):  Shows subject very small within a large environment Creates a sense of distance or unfamiliarity Effective for showcasing grand or expansive settings Long Shot (LS) / Wide Shot (WS): Shows the full subject, but not filling the frame (slightly closer than extreme wide shot) Highlights the subject within their environment Emphasises background and surrounding context Helps establish setting and show the character’s relationship to the space Full Shot (FS):  Frames the entire subject from head to toe Can include multiple characters in one shot Keeps focus on body language and movement Medium Long Shot (MLS) / Medium Wide Shot (MWS):  Frames the subject from roughly the knees up, sitting between a full shot and a medium shot Cowboy Shot:  Frames the subject from mid-thighs up and is commonly...

20/04/2026 - xx/xx/2026 (Week 1 - Week x) Chan Xin Yean, 0377851 Video and Sound Production Exercises Week 1 In the first week, we were introduced to the basics of Adobe Premiere Pro. We were given 2 google drive files containing clips from advertisement videos named mints and Doritos. The exercise was to combine all the clips to create a complete advertisement. We were taught on creating sequences and some basic presets of editing. Fig. 1.0 Editing in Adobe Premiere Pro, Week 1 (20/04/2026) The Doritos clips took me more time as the clips were randomly arranged, thus I spent some time rearranging them to the right order. Teacher also said that we need to mark out the video to indicate the ending. Fig. 1.1 Marking out, Week 1 (20/04/2026) After that, I exported both of the completed videos. Fig. 1.2 Completed Mints Video, Week 1 (20/04/2026) Fig. 1.3 Completed Doritos Video, Week 1 (20/04/2026) Week 2  

20/04/2026 - 13/05/2026 (Week 1 - Week 4) Chan Xin Yean, 0377851 Advanced Typography Task 1 TABLE OF CONTENTS 1. Lectures 2. Instructions 3. Process Work 4. Feedback 5. Reflection 6. Further Reading LECTURES Week 1 AdTypo 1: Typographic Systems Typographic systems are like the rules architects use to design shapes. They follow a set of guidelines that give structure and help guide decisions with a clear purpose. They actually provide a strong foundation and help learners explore with direction, while their creativity and intuition gradually grow over time. Types of Systems Axial: Elements are organised to the left or right on a single axis (does not have to be straight) Radial: Elements are extended from a point of focus  Dilatational: Elements expand from a central point in a circular manner (could have multiple rings) Random: Elements appear to have no specific pattern or relationship Grid: System of vertical and horizontal divisions Transitional: Informal system of...